Tree Hut is a body care brand known for its sugar scrubs and whipped body butters. I work as a Junior Graphic Designer with the marketing team at Naterra International, which owns Tree Hut and Baby Magic. One of the first projects I got to work on was creating a logo for an interactive pop-up event in New York City. This logo was front and center on every window on Broadway as well as on the walls and staff shirts.
Packaging Design
Printed Materials
I've created several printed assets, mostly for the social team, which included sticker sheets, ingredient cards, greeting cards, and influencer boxes. I also had to create a flyer for our international clients to have a brief overview of the brand's current products and features. Please note that all copy was written by other team members.
Influencer Boxes
Digital Assets
Much more of my time is spent on digital content than printed, and I work on a variety of assets including homepage banners for Tree Hut's website, landing page banners, product pages, microsites, editing photography, rich media, and A+ content. Shown below are but a few examples of the digital assets I have produced.
To make the glow collection stand out from the other products, my coworker created a separate website for just the glow products. For this website, I created the GIFs used for the products as well as a homepage animation, shown below.
Along with creating the carousels for all of the retailers and for Tree Hut's website, I created carousel videos for each product which highlighted key ingredients and benefits.
Social Content
I work closely with the social team on any visual assets they need including GIFs, ads, social media posts, display ads, email invitations, as well as printed materials for influencers. Many of the GIFs I make are used as social posts, ads, or for SMS messages.
Shown below are just a few of the social posts, email invitations, ads, and display ads that I have created for the social team to use.