My idea for this entrepreneurial project was a company called Arvore that sells nuts from South America. The important part though, is that the packaging would be made of recycled paper that contained tree seeds so it would plant trees wherever it would end up. Additionally, 25% of the profits would go back to the replanting of the rainforests. The goal was an entirely eco-friendly company with zero pollution to try and influence other companies to do the same. I chose to name the company arvore because it is Portuguese for tree, then created this logo using that name. I also hand-drew all of the patterns that I used for the packaging and created the website from scratch.
Hopefully the brand would grow enough to allow for a partnership between them and a South American airline. The small package below shows that idea, creating packaging for smaller packets of nuts. To view the interactive website click the button below!
