Baby Magic is a baby care brand that focuses on washes and lotions, trusted by parents since 1951. I have produced a variety of assets including sticker sheets, influencer boxes, social posts, GIFs, ads, editing photography, homepage banners, Amazon banners, email banners, promotional materials, A+ content, and display ads.
The work shown here is after I was tasked with rebranding Baby Magic in June of 2024. The team felt that its previous feel was outdated, especially the website. I started by developing the brand guide, which can be viewed using the button below. Once that was finalized, I tackled redesigning the website, then created new carousels for retailers, ads, social posts, etc. I have also included an image of the homepage from the old website as a reference.
Website
Old BabyMagic.com Homepage
Updated Home Page
Moisturizing Wash 30oz Product Page
Website Prototyping
Printed Materials
2024 NACDS Flyer
2024 Tradeshow Brochure Outside
2024 Tradeshow Brochure Inside
Social Media Posts
2024 Calming Duo Post
2024 Moisturizing Family GIF
2024 Delicate Duo Post
2024 Moisturizing Wash GIF
2024 Made Without Post
2024 Delicate Duo GIF
Digital Assets
2024 Amazon Brand Shop
Soft Powder Whipped Butter Amazon A+ Content
Soothing Wash Amazon A+ Content
Gentle Lotion Rich Media
Moisturizing Wash Rich Media
Delicate Lotion Rich Media
Moisturizing Wash Display Ad 600x500
