For this assignment, I was given a logo for the brand Freezing Cow, a rolled ice cream business, and asked to redo the logo. The cow makes a swirl to represent the rolled ice cream. Compared to the previous logo, this new logo is simple and cute.
I went through almost 75 thumbnails before settling on a selection of ideas to run with, finally arriving at the final logo. I took their current mascot, a cow, and made his face a swirl to represent the shape of the rolled ice cream.
