The client I chose for this campaign was Grown Alchemist, which is a beauty product brand that uses scientifically–innovative formulas capable of influencing the way the body repairs and regenerates the skin. The goal for the deliverables of this project was to make the brand more recognizable and have packaging that customers could be able to differentiate from each other. For this campaign, I created the logo, illustrations, and packaging designs.
Inside each box is an informational card that features the main ingredient of the product and highlights the health and beauty benefits of that ingredient. Based on what product the card is for, the border color, the illustration, and the featured ingredient information would change. The illustration is embossed and on the back of this card is more information on the brand itself.
On each label is a unique illustration featuring the main ingredient of each product that is embossed. These illustrations are used again on the boxes by being broken into parts to be made into a pattern, each one being distinctive and different.
