Tree Hut is a body care brand known for being America's number one body scrub brand. One of the first projects I got to work on was creating a logo for an interactive pop-up event in New York City. This logo was front and center on every window on Broadway as well as on the walls and staff shirts.
Packaging Design
Passionfruit Sol Scrub was Walmart’s first global exclusive and sold 34839 units in the 2024 spring launch (2/4-5/4)
An Ulta exclusive
Product Concepts
Fall 25 Concepts: Gothic Halloween with Custom Illustrations
Fall 24 Concepts: Pastel Halloween
Holiday 25 Concepts with Custom Snowflake Illustrations
Holiday 25 Concepts: Nutcracker
Printed Materials
I've created several printed assets, mostly for the social team, including sticker sheets, ingredient cards, greeting cards, influencer boxes, and other giveaway materials. Please note that all copy was written by other team members. Each box is sent to 250+ influencers and is featured in 500 or more posts.
Birthday Cake Sticker Sheet
Fall Café Sticker Sheet
Holiday 23 Sticker Sheet
Moonlight Glow Sticker Sheet
Spring 24 Sticker Sheet
Seed Packets for Influencer Boxes
Influencer Boxes
Vanilla Influencer Box Exterior
Vanilla Influencer Box Interior
Vanilla Influencer Box Post
Spring 23 Scrub Box
Spring 23 Scrub Box 2-Pack Post
Spring 23 Scrub Box 4-Pack Post
Spring 24 Florals Box Exterior
Spring 24 Florals Box Interior
Coco Colada 2024 Summer Box Outside
Coco Colada 2024 Summer Box Inside & Postcard
Store & Event Materials
I have worked on several POGs, shelf strips, and other materials to be used in our retailer spaces. Additionally, I have done booth designs, handout materials for events, and supplied designs for our PR agency.
2023 International Flyer Front
2023 International Flyer Back
2024 Shave Oil Sidecap for Walmart
2024 VMC Booth Wash Tent Card
2024 VMC Booth Scrub Tent Card
2024 VMC Booth Soak Tent Card
2024 VMC Booth 8ft Banner
2023 Cosmoprof Booth Mockup
2023 Cosmoprof Booth
2024 Shoppers Beauty Conference Booth Mockup
2024 Shoppers Beauty Conference Booth
Digital Assets
Much more of my time is spent on digital content than printed, and I work on a variety of assets including homepage banners for Tree Hut's website, landing page banners, product pages, microsites, editing photography, rich media, and A+ content. Shown below are but a few examples of the digital assets I have produced.
Birthday Cake Homepage Banner
Glow Collection Homepage Banner
Aurora Nights Homepage Banner
Sugar Scrubs Landing Page Banner
Pink Hibiscus Wash Product Page
Ocean Glow Shave Oil Product Page
Rainbow Sherbet Scrub Product Page
Moonlight Glow Whipped Butter Product Page
Boba Milk Tea Scrub Product Page
Holiday 23 Microsite
Dragon Fruit Scrub Rich Media
Moonlight Glow Whipped Butter Rich Media
Iced Coffee Scrub A+ Content
Watermelon Wash A+ Content
To make the glow collection stand out from the other products, my coworker created a separate website for just the glow products. For this website, I created the GIFs used for the products as well as a homepage animation, shown below.
TreeHutGlow.com Homepage Animation
Along with creating the carousels for retailers and Tree Hut's website, I created carousel videos for each product which highlighted key ingredients, scent, and benefits.
Ocean Glow Mist Carousel Video
Coco Colada Shave Oil Carousel Video
Cherry Rave Whipped Butter Carousel Video
Raspberry Fizz Scrub Carousel Video
Social Content
I work closely with the social team on any visual assets they need including GIFs, ads, social media posts, display ads, email invitations, and social content. Many of the GIFs I make are used as social posts, ads, or SMS messages. The posts I have made receive between 4600 to 34.8k likes and 31 to 255 comments. Advertisements I created for the holiday campain in 2023 recieved a total of 1.03 billion impressions and 13 million engagements.
Social Post Examples
Tree Hut NYC Pop Up Event Invite
Spring 24 Scrubs Post: 34.8k likes
Watermelon Routine Post: 7.6k likes
Fall 23 Café Truck Event Post: 3k likes
Pumpkin Spice Latte Scrub Post
Glow Holiday Gift Set Post
Winter Wonder Scrub Post: 7k likes
Shave Serums Post
Dragonfruit Scrub Post: 24.3k likes
Fall 24 Cherry Rave Post
Ocean Glow Routine Post
Shave Serums Teaser Post
3D Animations
3D Blue Lagoon Scrub Animation
3D Fall 24 Scrubs Animation
Advertisements
Pumpkin Spice Latte Wash & Scrub Ad
Candy Cane Collection Ad
Fall 24 Cherry Rave Ad
Fall 24 Pumpkin Pop Ad
Holiday 23 Display Ad 970x250
Fall 24 Display Ad 970x250
Lotions Display Ad 240x400
Product Photography
I have received a few opportunities to do some photography for Tree Hut products that we didn't have time for in our main photoshoots. These are a few of the photos I have set up, taken, and edited.
